Attracting early adopters is a key challenge in any market space. What has also worked for me in the past is showing he delta/difference between the before and after picture of what happens when this new technology/approach is adopted. And being able to quantify this is essential esp. in Biz.

On the personal change front, I like what is called the dark and bright future perspective. being able to show the present state and desired state, and show how a new approach will essentially take them there, while giving them “quantifiable” felt experience is essentially the key to making the change stick, and brining the client back into the fol.

How Do You Attract Early Adopters? | The Relationship Economy……

Here is what it takes to attract me to anything:

1. Demonstrate and share the value I’ll receive i.e. time saving, greater utility, improved functionality, community value etc. etc.
2. Clearly communicate the differential of your offering
3. Answer this: What does the offering help me do better?

If you can honestly answer 1, 2 & 3 then you won’t have to ask me rather the very attraction of your offering will draw me to it as it will millions of others, early adopters or not.

early adopters, profit patterns,

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